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TOMA (Top of mind awarness)

Strategically sticky prospecting

TOMA - FAQs.

TOMA, our comprehensive and fully automated sales-lead generation program, puts prospecting resources into play that will easily keep your reps on top of their big targets. Who knew that creating top of mind awareness could be so simple and painless.

What is TOMA?

TOMA, which stands for "top of mind awareness," is a comprehensive and fully automated sales-lead generation program that SalesTiger has packaged for the office-products industry.

How does it work?

We utilize today's technology to fully automate a process to create warm calls for your sales reps. We identify the top opportunities in your market that you're not doing business with currently, then contact them monthly, alternating between e-mail, snail mail, and reminders to your assigned reps to follow up by phone. Typically, this process will generate recognition of your company as a major player in your market.

What is my investment?

Pricing is based on the number of accounts per territory and the level of service included in your TOMA package.

Do I need to provide my own marketing materials?

No. You can choose to use our extensive library, or we can customize materials for your market and dealership.

How soon will I see results?

Although many clients see results immediately, TOMA is a process. It's an ongoing marketing program that builds momentum with each month. The Chilton research organization has found that company buying cycles work as follows:

  • 15% - Bought within the first 3 months
  • 24% - Bought within 4 to 6 months
  • 34% - Bought within 7 to 12 months
  • 27% - Bought more than 12 months later
According to Sales and Marketing Management, a well-respected consulting firm, it takes 12 impressions to break through to a sale.

Call SalesTiger
(866) 892-7773

Start setting your sights on the big targets in your territory. And don't forget to ask about our special incentives.

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Benefits

Reduce Prospecting Reluctance
Automatically touches prospects
Structured Workweek
Create daily activity track
Targeted Appointments
Generate a manageable number
Executive-Level Contacts
Appointments with Mr. or Ms. Right
Effective Advertising Tool
Top of mind awareness
Improved Performance
Increases productivity